Website Visitor Identification

Tools that reveal which companies and people visit your site, compared on match rates and price. Every score comes from a documentation-and-pricing audit; tools we partner with are listed first.

Want our ranked picks with the catch for each? Read Best Website Visitor Identification Tools in 2026 →

Independent review. If you buy through links on this page we may earn a commission, at no extra cost to you. Tools we partner with are listed first, but that never changes a score — how we test.

	Tool	Best for	Price from	Free plan	Score
1	RB2B	Small US-focused B2B sales teams that want a name and LinkedIn profile behind a website visit without paying enterprise prices for it	$79/mo	Yes	4.2/5	Visit
2	Leadpipe	US-focused B2B teams that want full-contact person-level ID (name, email, phone, LinkedIn) at a $147 entry price, plus an API built for AI-agent workflows	$147/mo	No	3.9/5	Visit
3	VisualVisitor	Small sales and marketing teams that want a name and email behind an anonymous website visit rather than a company-level guess	$149-199/mo, quote-based	No	4.6/5	Review
4	Snitcher	Small sales and marketing teams that want to know which companies are browsing their site without paying extra for named-contact data or a bigger seat count	$49/mo	No	4.1/5	Review
5	Happierleads	B2B teams whose buyers aren't only in the US and want a named visitor, not just a company match, without committing to a flat monthly tier	$99/mo	No	4.0/5	Review
6	Leadfeeder	B2B sales and marketing teams that want anonymous website visits matched to a company and pushed straight into a CRM they already run	€79/mo	Yes	3.9/5	Review
7	Factors.ai	B2B marketing teams running account-based campaigns who need to prove which channel moved a deal, not reps chasing a name to call	$199/mo	No	3.9/5	Review
8	Leadinfo	Agencies and multi-region B2B teams that need one login to track identified visitors across several websites	€69/mo	No	3.8/5	Review
9	Warmly	Mid-market B2B teams that want an AI chatbot engaging identified visitors in real time, not just a name dropped in Slack	$10,000/yr	No	3.8/5	Review
10	Albacross	EU-facing B2B teams that want company-level visitor ID with real self-serve pricing and built-in outbound automation, and who read the trial and billing terms closely before annual renewal kicks in	€59/mo	No	3.7/5	Review
11	Customers.ai	Shopify and ecommerce brands running Klaviyo email and Meta ads who want shopper identification feeding those two channels, not B2B sales teams looking for a company or person match on their site traffic	Custom quote	No	3.5/5	Review