Correction: beehiiv's price climbs with your list, it isn't flat to 100,000

What we got wrong

On October 30 we re-checked our beehiiv review against beehiiv’s pricing page. The page’s FAQ says Lite covers “up to 100,000” subscribers and Pro “up to 250,000.” We read those caps as flat prices and rewrote the review to say Lite stays at $59/mo all the way to 100,000 subscribers. It doesn’t. Those numbers are the largest list each plan can hold, not a price guarantee. The price rises with your list inside each plan.

The mistake reached the review, our beehiiv vs Substack comparison, the email marketing guide and the true-cost calculator. An outside audit of our pricing claims flagged it, and we corrected all four on November 6.

What beehiiv actually charges

These are monthly prices, billed monthly, from beehiiv’s pricing page as of November 6, 2026. Billing yearly is 13–17% cheaper, depending on the list size.

Free still covers up to 2,500 subscribers. Above 250,000, beehiiv quotes Enterprise pricing.

What it means if you compared beehiiv with Substack

Substack charges nothing upfront and keeps 10% of paid-subscription revenue. beehiiv keeps 0% but charges a monthly fee that grows with your list. We had the break-even point too low. With a list of up to 1,000 subscribers, beehiiv Lite pays for itself once paid subscriptions bring in about $590 a month. At 10,000 subscribers you need about $1,390 a month. The comparison page shows the working.

We’ve changed how we check plans that list subscriber caps: we now verify the subscriber limit and the price at that limit as two separate facts, not one.