Make review
Visual workflow automation billed by credit, with deeper branching logic than Zapier at a lower entry price
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ToolsGavel verdict
Make undercuts Zapier's entry price by two-thirds for more than thirteen times the monthly allowance, and its routers, iterators and data stores do real branching work that would take several stitched-together Zaps to replicate. The tradeoff is a genuinely harder onboarding than a "no-code" label suggests: Trustpilot's bimodal split, 49% five-star against 36% one-star, says plainly that some buyers click with Make immediately and others fight the UI the whole way, and credit consumption on a complex scenario is harder to predict up front than a flat per-task count. Budget-conscious SMBs willing to climb that curve get real value; a first-time automator probably wants Zapier's gentler ramp first.
Audited price: $9/mo billed annually , $10.59/mo month-to-month (advertised: $10.59/mo (Core, billed monthly)) — verified 2026-10-30.
Best for: SMBs that have outgrown simple two-step automations and want cheaper, deeper branching logic than Zapier, and who are willing to climb a steeper onboarding curve to get it
What we liked
- The cheapest listed entry price in dollars of the three tools in this guide: $9 to $10.59/mo for 10,000 credits, against Zapier's $29.99/mo for only 750 tasks (make.com pricing, cross-verified)
- Deeper visual logic than Zapier out of the box: routers, iterators, aggregators and data stores let one scenario handle branching and looping that would take several separate Zaps (help.make.com)
- The 25% overage surcharge is published and transparent, a flat rule rather than Zapier's steeper 2.5x monthly multiplier (help.make.com)
- Enterprise-grade connectors, including Workday, Coupa, ServiceNow, Greenhouse and Infor M3, reach into mid-market stacks that Zapier and n8n don't cover natively (make.com)
- Make replies to 56% of its negative Trustpilot reviews within a week, a better response-engagement rate than several peers in this category (Trustpilot, June 2026 snapshot)
What to watch
- The steepest learning curve of the no-code tier: Trustpilot reviewers consistently call the UI harder than expected for a no-code platform, with AI support seen as a weak substitute for a human response (Trustpilot)
- Trustpilot's 2.5 to 2.7 out of 5 score is genuinely bimodal, not mediocre: 49% five-star and 36% one-star, so expect either a strong fit or a frustrating one, not an average experience (Trustpilot)
- Credit consumption is hard to forecast: a single scenario run can cost "two credits to thousands," per Make's own FAQ, which makes budgeting harder than Zapier's flatter per-task model (help.make.com)
- Credits expire at the end of every billing term with no rollover, so an unusually quiet month doesn't bank credit toward a busier one (help.make.com)
How much does Make really cost?
| Advertised price | $10.59/mo (Core, billed monthly) |
|---|---|
| Real monthly cost, billed annually | $9/mo |
| Real monthly cost, month-to-month | $10.59/mo |
| Month-to-month premium | +18% over the annual-billing rate |
| The billing catch | Credit consumption is hard to forecast, a single scenario run can cost anywhere from two credits to thousands, and unused credits expire at the end of every billing term with no rollover. |
| Permanent free tier | Yes |
| Price last verified | 2026-10-30, against the live pricing page at make.com |
Model seats and billing cycles for Make in the true-cost calculator, or see every audited price in the Pricing Gap Index.
Price watch
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Make, formerly Integromat and renamed in 2022, builds a visual workflow automation platform owned by Celonis since its 2020 acquisition. It runs as a semi-autonomous Celonis business unit, reportedly serving more than 100,000 paying customers at roughly €100M in annual revenue and about 350 employees as of 2026. It’s aimed at SMBs that have outgrown Zapier’s simpler two-step automations and want deeper branching logic without writing code. Pricing runs free for 1,000 credits a month, then from roughly $9 to $29-plus a month depending on tier and billing cycle, metered by credits rather than by task. G2 rates Make 4.6 out of 5 from several hundred reviews and Capterra cites roughly 4.8 out of 5; Trustpilot sits far lower, at 2.5 to 2.7 out of 5, in a specific bimodal shape covered below.
What Make is for
Make’s scenario builder is visual like Zapier’s Zap canvas, but denser: routers split one trigger into several conditional paths, iterators loop over a list, aggregators combine multiple items back into one, and built-in data stores hold state between runs, all inside a single scenario rather than stitched across separate automations. Make connects 3,000-plus native apps plus Custom Apps for any public API, and exposes 300-plus REST endpoints to automate Make itself. A “Maia” AI assistant, AI agents, and an “Agentic automation”/“Make Grid” layer were added through 2026 on top of the core scenario model. Make’s library also reaches further into mid-market systems than Zapier or n8n do natively, with connectors for Workday finance modules, Coupa, ServiceNow, Greenhouse and Infor M3.
What you get on each plan
| Plan | Monthly | Annual (per mo) | Credits | Key limits |
|---|---|---|---|---|
| Free | $0 | $0 | 1,000 | 2 active scenarios, 15-min minimum interval, 1 MB storage |
| Core | $10.59 | ~$9 | 10,000 | 1-min interval, unlimited scenarios, API access |
| Pro | $18.82 | ~$16 | 10,000 | + priority execution, full-text log search |
| Teams | $34.12 | ~$29 | 10,000 | + team roles, scenario templates |
| Enterprise | Custom | Custom | Custom | Overage protection, SSO, 24/7 support |
Make’s own pricing page is JS-rendered and didn’t expose its full plan grid to a direct fetch this round; the prices above are cross-verified across several independent 2026 pricing trackers, and the credit mechanics below came straight from Make’s first-party help-center FAQ. Businesses under 20 employees can apply for 50% off the Business plan, per that same FAQ.
Credits, overage and what changed in 2026
Make renamed its billing unit from “operations” to “credits” on August 27, 2026, though the mechanics stayed the same: most actions cost 1 credit, some AI-provider-backed actions cost more, and router or error-handler modules, Rollback, Break, Resume, Commit and Ignore, run free. Every 10,000 credits licensed also carries 5 GB of data transfer, 10 MB of storage, up to 2 GB of incomplete-execution storage, and up to 667 webhook queue slots, capped at 10,000 total. Credits expire at the end of the billing term with no rollover. Running out triggers an automatic top-up of a 10,000-credit bundle on any paid plan, billed at the plan rate plus 25%, roughly $11.25 for 10,000 extra credits, unless that auto-purchase is switched off in account settings.
What users say in reviews
G2 puts Make at 4.6 out of 5 across roughly 336 to 451 reviews depending on which listing is checked, and 
Capterra is cited around 4.8 out of 5, though that figure wasn’t independently re-pulled this round. 
Trustpilot tells a sharper, more specific story than a simple low average: 2.5 to 2.7 out of 5 from about 164 to 170 reviews, with 49% five-star and 36% one-star, almost nothing in between. Reviewers in the negative cluster call the UI slow and “very bad,” flag specific integration friction (importing from Notion comes up repeatedly), and describe functions that “don’t work as declared” paired with support that leans on AI rather than a human response. The one mitigating data point: Make replied to 56% of its negative Trustpilot reviews within a week, as of a June 2026 snapshot, a better response-engagement rate than several peers in this category. Read the split as what it is, a genuinely polarized product rather than a mediocre one: some buyers get exactly what they need and some hit a wall early, and the onboarding experience seems to decide which group a given buyer lands in.
Who should skip it
Skip Make if this is a first automation tool and ease of use matters more than price; Zapier’s two-step free plan and AI-assisted builder have a gentler ramp, even at a higher price per task. Skip it too if the goal is zero ongoing bill and a developer is available to run infrastructure; n8n’s free self-hosted Community edition has no credit meter at all, at the cost of a much steeper technical bar. Given Trustpilot’s bimodal split, anyone evaluating Make seriously should run a real scenario through the free 1,000-credit tier before committing to an annual plan, rather than judging it on price alone. For the full three-way comparison and a worked cost example, see Best Workflow Automation Tools for Small Business.
Pricing note: Make runs five tiers, metered by credits rather than tasks or steps: most actions cost 1 credit, some AI-provider-backed actions cost more, and router or error-handler modules (Rollback, Break, Resume, Commit, Ignore) don't consume any. Make's own pricing page is JS-rendered and didn't expose its plan grid to a direct fetch this round; the prices below are cross-verified across multiple independent 2026 pricing trackers rather than a single first-party screenshot, though the credit mechanics and overage rules came straight from Make's own help-center FAQ. Free costs $0 forever: 1,000 credits a month, 2 active scenarios, a 15-minute minimum interval between runs, and 1 MB of data storage, no credit card required. Core runs $10.59/mo billed monthly or roughly $9/mo billed annually for 10,000 credits, dropping the minimum interval to 1 minute and adding unlimited scenarios and API access. Pro runs $18.82/mo monthly or roughly $16/mo annually for the same 10,000 credits, adding priority execution and full-text log search. Teams runs $34.12/mo monthly or roughly $29/mo annually, same 10,000 credits again, adding team roles and scenario templates. Enterprise is custom-priced with overage protection and SSO. Every 10,000 credits licensed also carries 5 GB of data transfer, 10 MB of storage, up to 2 GB of incomplete-execution storage, and up to 667 webhook queue slots, capped at 10,000 total. Credits expire at the end of the billing term with no rollover, and running out triggers an automatic top-up of a 10,000-credit bundle on Core, Pro or Teams, billed at the plan rate plus 25% (roughly $11.25 for 10,000 extra credits), unless that auto-purchase is switched off. Businesses under 20 employees can apply for 50% off Make's Business plan.
Frequently asked questions
How much does Make cost?
Make has five tiers. Free is $0 forever for 1,000 credits a month, capped at 2 active scenarios. Core runs $10.59/mo billed monthly or roughly $9/mo billed annually for 10,000 credits. Pro runs $18.82/mo monthly or roughly $16/mo annually for the same 10,000 credits, adding priority execution. Teams runs $34.12/mo monthly or roughly $29/mo annually, same credit allowance again, adding team roles. Enterprise is custom-priced. Make's own pricing page is JS-rendered, so these figures are cross-verified across multiple 2026 pricing trackers rather than a single screenshot; check make.com/pricing directly before budgeting a specific number.
Does Make have a free plan?
Yes, and it doesn't require a credit card. Free covers 1,000 credits a month, 2 active scenarios, a 15-minute minimum run interval, and 1 MB of data storage. It's enough to test a couple of simple automations, not to run a production workflow at any real frequency.
What is a Make credit, and how is it different from a Zapier task?
A credit is Make's billing unit: most actions inside a scenario cost 1 credit, some AI-provider-backed actions cost more, and router or error-handler modules don't consume any. That's structurally similar to a Zapier task, one action equals roughly one unit of billing, but Make's own FAQ says a single scenario run can range from two credits to thousands depending on what it does, which is harder to estimate up front than Zapier's flatter per-action task count.
Is Make harder to learn than Zapier?
By most accounts, yes. Trustpilot reviewers consistently describe Make's UI and onboarding as harder than Zapier's for a no-code tool, and cite the built-in AI support as a weak substitute for human help when something doesn't work as expected. The tradeoff is capability: routers, iterators, aggregators and data stores let one Make scenario do branching and looping logic that takes several separate Zaps to replicate.
Make vs Zapier: which is cheaper for a small business?
On listed monthly price, Make: $10.59/mo for 10,000 credits against Zapier's $29.99/mo for 750 tasks. But credits and tasks aren't the same unit, a complex Make scenario can burn through credits fast, so the real cost depends on what the workflow actually does, not just the sticker price. See the full cost comparison, including a worked example, in Best Workflow Automation Tools.
Bottom line
Make undercuts Zapier's entry price by two-thirds for more than thirteen times the monthly allowance, and its routers, iterators and data stores do real branching work that would take several stitched-together Zaps to replicate. The tradeoff is a genuinely harder onboarding than a "no-code" label suggests: Trustpilot's bimodal split, 49% five-star against 36% one-star, says plainly that some buyers click with Make immediately and others fight the UI the whole way, and credit consumption on a complex scenario is harder to predict up front than a flat per-task count. Budget-conscious SMBs willing to climb that curve get real value; a first-time automator probably wants Zapier's gentler ramp first.
