Two Minute Reports review

Two Minute Reports pulls ad and analytics data into Google Sheets, Looker Studio or its own dashboards, built for agencies that need a client report without standing up a warehouse first. I checked the live pricing page directly rather than the marketing copy. As of October 2026 the vendor has moved off a Lite/Pro/Business tier structure onto a single “All-in” plan: every feature, every connector and unlimited seats are included at every price point, and a slider sets the one number that still moves the bill, accounts per connector.

What you get on the All-in plan

One paid plan, plus a 14-day trial that skips the card and no permanent free plan after it ends. A slider sets accounts per connector at three stops, and the price moves with it:

• 3 accounts per connector: $97/mo ($81/mo billed annually)
• 30 accounts per connector: $297/mo ($248/mo annually)
• 100 accounts per connector: $597/mo ($498/mo annually), the slider’s maximum

Every point on the slider includes the same 30+ connector list (Google Ads, Facebook Ads, GA4, Amazon Ads, Shopify, TikTok Ads, Reddit Ads, Bing Ads, among others), the same refresh options (hourly, daily, weekly or monthly), unlimited seats, and both Google Sheets and Looker Studio as destinations with no extra fee for running both. Hourly refresh on the cheapest price point still separates it from the rest of the category: Windsor.ai gates hourly behind its Standard tier, Supermetrics behind Pro, and Coupler.io behind Pro as well. Past 100 accounts per connector, the only option is a custom Enterprise quote. The vendor’s own homepage claims more than 4,000 agencies and brands use the product, a number that comes from the vendor, not an independent audit.

Where the bill grows

Just one lever now: accounts per connector. The old per-destination add-on fee ($41/mo for a second destination) and the old per-extra-account overage fee ($8/$7/$4 depending on tier) are both gone from the current pricing page; Google Sheets and Looker Studio are bundled in at every price point, and there’s no published way to buy a handful of extra accounts past a slider stop. Instead, an agency that needs more than 3 accounts per connector moves straight to the $297/mo (30-account) point, and past 100 accounts per connector the slider stops entirely and Enterprise becomes a custom quote.

Support is the other line item worth planning around. One independent long-term user’s review of the product, after 14 months on it, reports email responses in the 12 to 24-hour range on non-urgent tickets rather than a guaranteed same-day SLA. That same review calls out one feature gap directly: no branded client-login portal, which matters to agencies that sell access to a client dashboard as part of a premium retainer.

What agencies say in reviews

Review volume is thin here: 19 ratings on G2 (checked 2026-11-08) and 43 on Capterra, small next to category veterans with years of accumulated reviews. Where ratings exist, they run high. G2 shows 4.7 out of 5. Capterra shows 4.7 out of 5 across those 43 reviews, 32 of them five stars, with a Value for Money score of 4.8 out of 5, an 8.8-out-of-10 likelihood to recommend, and 95% of reviewers rating the product positively.

Two patterns repeat across both platforms. G2 reviewers praise setup speed and how fast new data shows up after connecting an account; Capterra reviewers credit a team that ships new features often and keeps pricing competitive for what’s bundled in. On the complaint side, G2 reviewers point to limited customization once a report needs something outside the standard layout, plus a connector list smaller than the bigger names in the category. Capterra reviewers separately report data-loading errors, tables that fail to finish loading, and the same reporting-depth ceiling G2 reviewers mention.

Who should skip it

Skip it if the reporting stack leans on niche platforms outside the mainstream ad and ecommerce tools. The marketing reporting connectors guide lines Two Minute Reports up against Supermetrics, Windsor.ai and Coupler.io. Supermetrics and Windsor.ai each list 300+ native connectors, Coupler.io lists 400+, and this one lists 30+.

Skip it too if a branded, client-facing login portal matters to how the agency sells retainers, for the reason above, and nothing on the pricing or product pages suggests one is coming. For a Looker-Studio-only setup where connector breadth matters less than keeping the bill simple, the Looker Studio connectors guide rounds up other options worth comparing against the All-in plan’s bundled Sheets-plus-Looker-Studio setup.

What’s left: an agency with a short, common-platform source list that wants hourly numbers and both destinations without paying for a top-tier plan to get them, and that manages up to 100 accounts per connector before needing an Enterprise quote.